People from all over the world are passionate about the flavour and texture of coffee, which is a universal good. As different cultures accept it, it is now widely recognised as a universal beverage, and demand for it is continually growing around the globe. Due to its enormous popularity, the coffee industry is expanding globally and has begun to pay off as one of the main sources of income for many nations. After all is said and done, one thing is certain, coffee is a big business, which is why so many organisations and people have jumped into this industry to take advantage of its opportunities.
Brandon Ivan Pena, a native of the border town of El Paso, Texas, and Ciudad Juarez, Mexico, is one example of a coffee entrepreneur who has transitioned from the role of “coffee lover” to that of “coffee entrepreneur.” He did this by founding his own coffee company, which is known as 787 Coffee Co. Since he is the CEO and founder of this company, he has been successful in bringing a genuine farm-to-cup coffee experience to consumers. This is made possible by the fact that the coffee is imported directly from his coffee farm in Puerto Rico. He has been successful in establishing a prosperous coffee business that has expanded to include 25 coffee shops that are located in various locations across the United States, including New York City and Puerto Rico and 15 more opening this year.
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Brandon is a true connoisseur of coffee and has been able to capitalize on his extensive knowledge of the industry from an early stage, which has allowed him to derive the greatest possible benefit from his coffee company.
The coffee entrepreneur has always been passionate about coffee, which is what has fueled the rapid growth of his business, which has been expanding ever since it was founded. “There is no one-size-fits-all answer to the question of how to be successful in the coffee business, but there are certain things that can help you get started,” he says, speaking about the incredible success his 787 Coffee Co. has achieved. Thinking about your target market is one of the most crucial things to do when starting a coffee business. You must ascertain the interests and characteristics of your potential customers. Customer research can also be used to find out what kind of coffee customers prefer and what prices they are willing to pay. In order to succeed, you must also be willing to put a lot of time and effort into it. You must be prepared to put in a lot of effort and time into your business.
According to research by The National Coffee Association, the average American consumer of coffee consumes three cups per day, and the majority of consumers prefer their coffee to come from sustainable sources like coffee farms. Brandon says that before making the decision to enter this field, he made sure he thoroughly understood it before diving in. Before entering the field, he and his partner Sam Sepulveda made sure they were well-versed in it. When Brandon and his partner purchased 103 acres of an abandoned coffee farm in 2014, 787 Coffee Co. began its journey with that one farm.
The first few days were spent becoming more knowledgeable and learning about the business. With the aid of a few locals who were knowledgeable about the ways of the land, they slowly began the coffee growing process. They gradually began preparing themselves by learning more about the business’s technical aspects and related matters. Before starting their business, they traveled extensively across the globe, from Rwanda to Guatemala, to better understand the idea of specialty coffee.
Known to be one of the few farm-to-cup suppliers, 787 grows, roasts, and sells its own single origin coffee beans, each with a distinctive flavor profile that includes citrus, dark chocolate, butter, and butter. The beans they produce at their environmentally friendly farm in Maricao, Puerto Rico, are of the highest caliber. They ensure that there is no compromise in the quality of their products by hand-picking them and taking sufficient care to ensure that the cherries are red and ripe. Farmers, roasters, baristas, suppliers, and customers are the people who make the coffee brand 787 what it is today. Since the beginning of their farm in 2014, it has expanded to become a huge brand with a chain of stores in numerous locations. According to Brandon, they constantly work toward their goal of opening many more stores in the near future.
In addition to running a successful coffee business, Brandon is a top-ranked business consultant, motivational speaker, and entrepreneur. He is a well-known speaker who has given presentations at private and public social media events for C2mtl, Inc. 5000, Design Shanghai, Social Media Week, and Yahoo. He is also a member of the Forbes Business Council, Inc. Master, a well-known author, a rising Hispanic star, and an Amazon Best Seller author. He also contributes to the Entrepreneur Leadership Network. In the area of social media marketing, he has also achieved extraordinary success, earning him spots on lists such as “The Next Upstart Entrepreneurs” by Forbes, “Fastest Growing Companies in America 2021 and 2022” by Inc. Magazine, and “Top 10 Entrepreneurs” by Yahoo Finance.
Among the select few, Brandon is one of those people who has advanced in life as a result of years of hard work and commitment to his work. He claims there are no short cuts to success and one must work hard to achieve the best results in life.