Empowering Women Entrepreneurs: The Inspirational Journey of Maria Ruth Cuervo and Distrivision


Success is often forged through determination, hard work, and a relentless pursuit of dreams. Maria Ruth Cuervo, the visionary founder of Distrivision, embodies these qualities and more. Her remarkable journey in pursuit of the American Dream has not only empowered individuals but also uplifted entire communities, with a special focus on women entrepreneurs. This Forbes feature delves into the inspiring tale of Maria Ruth Cuervo and the transformative impact of Distrivision.

Maria Ruth Cuervo’s entrepreneurial journey began in her hometown of Manizales, Colombia, where she demonstrated an early talent for business. At the young age of 13, she actively contributed to her family’s business, playing a key role in its expansion from a single location to three. However, limited opportunities in Colombia prompted her to seek greater prospects in the United States.

In pursuit of a better quality of life for her family, Maria Ruth made the courageous decision to move to the United States, despite the challenges of language barriers and unfamiliar surroundings. Undeterred by these hurdles, she leveraged her unyielding determination to secure a job in a factory, quickly ascending to a supervisory role. But her true calling lay in entrepreneurship, and she embarked on a remarkable journey to establish a thriving variety store in Central Falls.

Drawing upon her profound understanding of the Colombian market, Maria Ruth skillfully sourced high-quality goods at competitive prices, propelling her business to success. In 2003, she further expanded her entrepreneurial horizons by founding a boutique specializing in Colombian Shapewear. Her astute business acumen led her to become the first authorized distributor of Fajate Colombia, later rebranded toFajas Disenos D’ Prada (now Delie) in the United States, offering medical-grade shapewear products of unparalleled quality.

Distrivision stands today as a testament to Maria Ruth’s vision and tenacity, a women-owned enterprise that empowers passionate and ambitious individuals to pursue their entrepreneurial dreams. The company’s success owes much to its adherence to core values instilled by its founder: a deep commitment to community care, empowerment, honesty, and unwavering dedication to excellence.

Maria Ruth Cuervo

Maria Ruth’s daughter, Katherine Grullon Cuervo, plays a vital role in the business as the current Business Manager and Lead of Distrivision. Under her guidance, the company continues to thrive, embracing the legacy of her mother’s values and inspiring an atmosphere of growth and empowerment for all team members.

The impact of Distrivision reaches far beyond being just a distributor; it serves as a genuine business partner and a beacon of change within the community. Maria Ruth Cuervo’s unwavering dedication to the empowerment of women entrepreneurs shines brightly, igniting a passion for success among all those associated with the company.

Throughout her journey, Maria Ruth has remained steadfast to her roots and heritage, embodying the spirit of an immigrant success story while fostering humility and a genuine commitment to community well-being. Her inspiring tale serves as a testament to the transformative power of entrepreneurship and the resilience of women in business.

As Distrivision continues to flourish, Maria Ruth Cuervo’s legacy will undoubtedly endure, inspiring generations of entrepreneurs to embrace their dreams and create businesses founded on strong principles. The impact of her remarkable journey serves as a reminder that, with determination and a steadfast vision, entrepreneurs can empower not only themselves but also entire communities and womankind as a whole.

In conclusion, Maria Ruth Cuervo’s entrepreneurial journey and the story of Distrivision exemplify the transformative potential of a dream realized through hard work and dedication. Her unwavering commitment to empowering women entrepreneurs and fostering a culture of excellence is a shining example for aspiring business leaders everywhere, reinforcing the idea that success is not only attainable but also a powerful catalyst for positive change.

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